Digital Marketing:PeopleNTech

Digital Marketing

Digital marketing training Bangladesh is very important for not a digital marketer but also anyone who runs or works for an online business. If your business has an online presence then it's essential for you to learn how digital marketing works. It's also true for those who want to create their own branding.

 Digital Marketing is changing rapidly and 2020 is going to be the best year for those who have digital marketing training in Bangladesh. Those days of Facebook Ads & SEO have already ended & lead generation is now tougher than ever!

Pro Digital Marketer now uses chatbots, click funnels, audience research etc to get every individual leads. Facebook already lost millions of user data & ad policies are now very strict. On the other hand Google Algorithms are getting updated regularly. So all those traditional knowledge & tips is not working and will surely not work in future.

To be a professional or freelance Digital Marketer, you need to learn all the fields of Digital Marketing. If you are an entrepreneur, marketer, manager, marketing specialist or business owner, Digital Marketing is the first thing you should learn and PeoleNTech provides the best Digital marketing training Bangladesh. The interesting thing is, if you search online, you will find lots of training institutes providing training. Here PeopleNTech is different from any others. It provides complete digital marketing training Bangladesh.

 

You will get full focus on all the branches of digital marketing such as,

  1. Market Research

For any digital marketer, knowing the audience and market research is the most important part of any digital marketing campaign. From this digital marketing training Bangladesh, you will learn how to do the market search and find the best audience for your campaign.

  1. Email Marketing

Most people ignore the fact that email marketing is completely free and you can send customized email to all your leads. It's the first step of automation.

  1. Copywriting
    Copywriting or content is the foundation of any digital marketing campaign. So it's necessary to learn how to use copywriting to convert the audience to leads.
  2. SEO (Search Engine Optimisation)

Undoubtedly SEO is the most important part of digital marketing. It can be called as the heart of digital marketing & from this digital marketing training Bangladesh, you will learn all the tips & tricks of on-page and off-page SEO.

  1. YouTube Marketing

Youtube is quickly becoming the next big social media where people dedicatedly visits to enjoy videos. Lots of young generations actually turned to Youtube as their earning source. So the opportunity of working at Youtube marketing is immense.

  1. Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).

Social media is still the best source of marketing and provides more leads than any other platform. So if you want to learn digital marketing or want to maintain your own or business profile, learning social media marketing is a must.

  1. Linkedin Marketing

Linkedin is considered as the social media for professionals. It's also the largest global job platform. So it's also an integrated part for every business to maintain a Linkedin profile.

  1. App Marketing

App developers earn through In-App-Purchase and they want people to download their apps. So, working opportunities are also here. Almost all businesses are also publishing their own apps to provide quality services.

  1. Google Adwords

Have you ever heard about affiliate marketing? We know that you have already heard and learning Google Adwords is a must to work as an affiliate marketer. From this digital marketing training Bangladesh, you will learn everything about Google Adwords.

  1. Google Analytics

For any website, Google Analytics is like the heart from where you will be able to learn all the metrics of your website’s activity. So to be a professional or freelance digital marketer, learning Google Analytics is a must.

 

All these will be covered in the digital marketing training Bangladesh in PeopleNTech and in addition, you will learn the real time experience from the trainer and a clear insight of the current trend. You will also learn the freelancing opportunities of this course. Our experienced team will introduce you to different marketplaces and help you create your own working IDs. 

Course Description:

You're looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right? You've found the right digital marketing course!

To ensure our professional courses align with industry and the needs of the job market, we continuously update our learning content. With the skills learned in this digital marketing course, you can:

  • GROW your own business
  • GET a job in this hot marketing industry
  • HELP a client increase their business
  • EARN as a freelance marketer

We want to help you grow your digital marketing skills and we promise to do everything we can to help you. If you live in Dhaka city and you are planning to set your career in the Marketing and Digital Marketing field join us today. This is the best Digital Marketing Training in Dhaka, Bangladesh.

 Who this course is for:

  • Students, who want to grab a lucrative job
  • Business owners, who want to use digital to grow their business
  • Marketing professionals, who want to enhance their career
  • Celebrities, who want to grow their fanbase
  • Website owners, who want to increase web traffic, conversions, and sales
  • Individuals, who want to do your own marketing - and not waste money and time

 Requirements:

  • Hunger to Learn!
  • Basic knowledge in computer and internet surfing
  • You should be ready to take action and see real results!

 

What do you get when you enroll in the digital marketing course?

  • PeopleNTech certificate of completion
  • Our Digital Marketing Alumni Membership
  • Job Placement Support
  • Personalized support and answers to your questions

 

What you'll learn:

  • Create a formal digital marketing plan for your business
  • Execute digital display campaigns
  • Find your target audience, easily convince them to become your customer and buy your products
  • Earn extremely powerful knowledge of digital marketing strategies to use in any online platform to get results
  • Increase your conversion rate by optimizing landing pages, write powerful copies and sell more
  • Increase your website’s visibility through Search Engine Optimization (SEO) techniques
  • Become a master of social media marketing, grow your business on social platforms and bring traffic to your website
  • Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
  • Leverage mobile marketing for its micro-targeting advantages
  • Get more customers by doing successful advertisement campaigns on different social media and search platforms
  • Bring back the people who already visited your site by advanced retargeting
  • Analyze and optimize your overall digital marketing activity

 

GET READY TO TAKE ACTION!

Throughout the entire course, you'll be taking action!

You'll learn the proper techniques and strategies for each section. Then you'll see how these strategies are used in the real world with project work. Finally, you'll take action yourself, and see real results!

1. Introduction to Digital Marketing

  • What is Digital Marketing
  • Traditional vs. Digital Marketing
  • Example of Digital Media & Channel
  • Principles of Digital Marketing
  • SMART Objectives Development
  • Digital Research (Audience, Industry Trend, Competitor)
  • 360 Digital Marketing Campaign
  • Fundamental of Buyer’s Journey

2. Social Media Marketing

  • What is Social Media Marketing
  • Benefits of Social Media Marketing
  • Key Social Platforms for Digital Marketing
  • Buyer’s Journey Alignment
  • Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter, GMB)
  • Community Building Techniques
  • Content Sharing
  • Hashtag Usage Best Practices
  • Audience Insight Analysis
  • Social Media Marketing Automation
  • Project Work

3. Search Engine Optimization (SEO)

  • Search Engine Introduction
  • SERP Components
  • Key SEO Components
  • Common Search Query Types
  • Conduct Keyword Research
  • Buyer’s Journey Alignment
  • Keywords and SEO Content Plan
  • Convert Keywords into SEO Content
  • Setup Google Search Console
  • On-page Optimization
  • Technical Optimization
  • Off-page Optimization
  • Measuring SEO Performance
  • Project Work

4. Paid Advertising (Facebook)

  • Fundamentals of FB Ads
  • Ads Objective, Copy and Call to Action
  • Facebook Ads Account Best Practice
  • Facebook Business Manager Component
  • Understanding of FB Ads Bidding
  • Buyer’s Journey Alignment
  • Ads Campaign Creation
  • A/B Testing
  • Ads Campaign Optimization & Measurement
  • Conversion Tracking & Remarketing
  • KPI’s & Success Measurement
  • Project Work

5. Paid Advertising (Google)

  • Paid vs. Organic Search
  • Paid Search Benefits
  • Google Ads Manager Account vs. Child Account
  • Google Ads Account Element
  • Understanding of Google Ads Bidding
  • Buyer’s Journey Alignment
  • Ads Campaign Creation
  • A/B Testing
  • Ads Campaign Optimization & Measurement
  • Display and Video Advertisement
  • Conversion Tracking & Remarketing
  • KPI’s & Success Measurement
  • Project Work

6. Video Marketing (YouTube)

  • YouTube Channel Setup
  • Video Best Practices
  • YouTube SEO
  • Channel Management & Content Planning
  • Buyer’s Journey Alignment
  • YouTube Analytics and Reporting
  • Facebook & Video
  • LinkedIn & Video
  • Project Work

7. Content Marketing

  • Benefits of Content Marketing
  • Content Marketing Concepts and Strategy
  • Using Content Research to Find Opportunities
  • Developing Goals, Customer Personas, Topics
  • Content Types and Formats
  • Content Creation and Curation
  • Buyer’s Journey Alignment
  • Brand Components
  • Content Personalization
  • Content Seeding
  • Content Calendar
  • Publishing and Distributing Content
  • Matrix, Measurement & ROI
  • Project Work

8. Email Marketing

  • Key Concepts
  • Recipient Sources and Contact Databases
  • Email Writing and Design
  • Buyer’s Journey Alignment
  • Subject Lines, Copy Essentials, CTAs
  • A/B Testing
  • Delivery Factors and Placement Challenges
  • Email Service Providers
  • Email Campaign Creation
  • Key Campaign Measurement Metrics
  • Mobile Optimization
  • Email Marketing Automation
  • Project Work

9. Mobile Marketing

  • Benefits of SMS
  • Buyer’s Journey Alignment
  • Audience Segmentation
  • SMS Copywriting
  • CTA’s
  • URL Shorting
  • SMS Service Provider
  • Mobile Content Leveraging

10. Data Analysis Using Google Analytics

  • Analytics Fundamentals
  • Account Setup
  • Key Settings and Navigational Functions
  • Setting Goals with Google Analytics
  • Tracking Code Installment
  • Track Traffic Changes in Real-Time
  • Use Goal Funnels to Analyze Buyers Journey
  • Audience, Acquisition, Google Ads, Behavior, Events and Conversion Reports

11. Digital Marketing Strategy and Campaign Management

  • Core Digital Marketing Strategy Components
  • Strategy Purpose
  • Strategy for plan communication
  • Resource Mapping and Budget Planning
  • ROI and Success Metrics
  • Setting Strategy Objectives and KPIs
  • Digital Strategy Research
  • Developing a Creative Strategy
  • Optimize Channel and Budget Mix
  • Media Planning for Paid Channels
  • Stakeholder Communication Tools
Clients PeopleNTech
Clients PeopleNTech
Clients PeopleNTech
Clients PeopleNTech
Clients PeopleNTech
Clients PeopleNTech
Clients PeopleNTech
Clients PeopleNTech