+880961-333-7448 / +880179-944-6655 [email protected]
Graphic Design

Advance Digital Marketing & SEO with Freelancing

Globally, digital marketing and social media have transformed business practices and marketing. This course offers an understanding of the constantly changing digital landscape and looks at the tools and processes used in digital marketing strategically in the creation of the digital marketing plan and overall marketing strategy. It examines the difficulties associated with interactive media, the internet marketplace, and the innovative problems associated with customer retention plans and communication through these mediums, as well as the primary search engines and upcoming developments in digital marketing

Course Features

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Income and Freelancing Guidelines

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Tools, templates and book suggestions

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Online and Offline Support

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Recorded video

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Assessment and Certificate

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Total 60 Hours

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Job Placement Support

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32+ Live Classes

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Course duration is 3 months

৳ 4999 ৳ 25000

For details about the course

Call Now (0179-944-6655)

Course Features

Advance Digital Marketing & SEO with Freelancing course is professionally designed with detailed discussions on web design and development, on-hand practice and income guidelines.

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Income and Freelancing Guidelines

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Tools, templates and book suggestions

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Online and Offline Support

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Recorded video

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Assessment and Certificate

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Total 60 Hours

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Job Placement Support

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32+ Live Classes

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Course duration is 3 months

Course Modules

• Class 1: Overview of Digital Marketing

  • Definition and Scope of Digital Marketing
  • Comparison with Traditional Marketing
  • Evolution of Digital Marketing
  • Key Components: SEO, SEM, SMM, Content Marketing, Email Marketing, Analytics

• Class 2: Digital Marketing Strategy and Planning

  •  Developing a Digital Marketing Strategy
  •  Setting SMART Goals and Objectives
  •  Identifying Target Audience and Market Segmentation
  •  Competitor Analysis and Market Research

• Class 3: Social Media Platforms and Strategies

  • Overview of Major Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok
  •  Developing a Social Media Strategy
  •  Creating Engaging Social Media Content
  •  Community Building and Management

• Class 4: Advanced Social Media Tactics

  • Social Media Advertising: Types, Platforms, and Strategies
  • Influencer Marketing: Identifying and Collaborating with Influencers
  • Social Media Analytics: Tools and Metrics
  • Crisis Management and Brand Reputation

• Class 5: Fundamentals of Email Marketing

  • Building and Segmenting an Email List
  • Crafting Effective Email Campaigns: Subject Lines, Content, CTAs
  • Email Marketing Tools and Platforms
  • Legal Considerations: CAN-SPAM Act, GDPR

• Class 6: Marketing Automation & personalization

  •  Personalization and Segmentation Strategies
  •  A/B Testing and Optimization Techniques
  •  Automation in Marketing
  •  Analyzing Marketing Metrics: Open Rates, Click-Through Rates, Conversion Rates

• Class 7: Introduction to PPC Advertising

  •  Basics of PPC and Google Ads
  •  Keyword Research for PPC Campaigns
  •  Writing Effective Ad Copy
  •  Understanding Quality Score and Ad Auction

• Class 8: Managing and Optimizing PPC Campaigns

  •  Bid Strategies and Budget Management
  •  Landing Page Optimization for PPC
  •  Analyzing PPC Performance: Metrics and Tools
  •  Advanced PPC Techniques: Remarketing, Display Ads, Video Ads

• Class 9: Introduction to Web Analytics

  •  Importance of Analytics in Digital Marketing
  •  Setting Up Google Analytics
  •  Key Metrics and Reports in Google Analytics
  •  Tracking Conversions and Goals

• Class 10: Advanced Analytics Techniques

  •  Advanced Segmentation and Custom Reports
  •  Conversion Tracking and Attribution Models
  •  Data-Driven Decision Making: Insights and Actions
  •  Integrating Data from Multiple Sources

• Class 11: Developing Integrated Campaigns

  • Combining Multiple Digital Marketing Channels
  • Consistent Messaging and Branding Across Channels
  • Creating a Unified Customer Journey
  • Case Studies of Successful Integrated Campaigns

• Class 12: Campaign Management and Evaluation

  •  Managing Campaign Timelines and Resources
  •  Evaluating Campaign Success: Metrics and KPIs
  •  Continuous Improvement and Iteration in Campaigns
  •  Reporting and Presentation of Campaign Results

• Class 13: Latest Trends in Digital Marketing

  •  AI and Machine Learning in Marketing
  •  Voice Search and Smart Assistants
  •  Augmented Reality (AR) and Virtual Reality (VR) in Marketing
  •  Blockchain and Digital Marketing

• Class 14: Future Outlook and Career in Digital Marketing

  •  Future Predictions for Digital Marketing
  •  Building a Career in Digital Marketing: Skills and Competencies
  •  Networking and Professional Development
  •  Continuous Learning: Resources and Courses

• Class 15: Website Design and User Experience (UX)

  • Principles of Effective Website Design
  • Importance of User Experience (UX)
  • Key Elements of a Good Website: Navigation, Layout, Mobile Responsiveness
  • Introduction to Website Analytics

• Class 16: Introduction to Search Engine Optimization (SEO)

  • Basics of SEO: What is SEO and Why is it Important?
  • On-Page SEO: Keywords, Meta Tags, Content Optimization
  • Off-Page SEO: Backlinks, Social Signals
  • Technical SEO: Site Speed, Mobile Optimization, XML Sitemaps


• Class 17: Content Creation and Strategy

  •  Types of Content: Blogs, Videos, Infographics, Whitepapers, Case Studies
  •  Content Strategy: Planning, Development, and Management
  •  Storytelling in Digital Marketing
  • Content Calendar and Editorial Planning

• Class 18: Content Optimization and Distribution

  • SEO for Content: Keyword Integration, Readability, Link Building
  • Content Distribution Channels: Owned, Earned, Paid Media
  • Tools for Content Marketing: CMS, Analytics, Social Media Tools
  • Measuring Content Performance: Metrics and KPIs

• Class 19-22: Commercial Project

  • Applying All Learned Concepts in a Real-World Project
  • Developing a Comprehensive Digital Marketing Plan
  • Presenting the Project and Peer Review


What you will learn

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Behance

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Facebook Marketing

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Youtube Marketing

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Portfolio Making

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Freelancing Marketplace

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Instagram Marketing

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Email Marketing

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Pinterest Marketing

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Twitter Marketing

Details about the course

Globally, digital marketing and social media have transformed business practices and marketing. This course offers an understanding of the constantly changing digital landscape and looks at the tools and processes used in digital marketing strategically in the creation of the digital marketing plan and overall marketing strategy. It examines the difficulties associated with interactive media, the internet marketplace, and the innovative problems associated with customer retention plans and communication through these mediums, as well as the primary search engines and upcoming developments in digital marketing

Course Certificate

Get Course Completion and Assessment Certificate at the end of the course

On successful completion of the course you will receive a certificate which will enable you to-

  • Can add to your CV
  • You can share directly on your LinkedIn profile
  • You can share on Facebook with one click

Frequently Asked Questions

এটা তো আসলে ব্যক্তিবিশেষে আলাদা – কারো কম সময় লাগবে, কারো বেশি সময় লাগবে! তবে আশা করা যায়ঃ প্রতি সপ্তাহে গড়ে ১০-১৫ ঘণ্টা করে সময় দিলে আপনি পুরো সিলেবাস শিখে ফেলতে পারবেন।

হ্যাঁ, অবশ্যই। কোর্স শেষে সার্টিফিকেট তো থাকছেই। তবে এজন্য ৬ মাসের ভেতর কোর্স শেষ করতে হবে। কারণ প্রজেক্ট রিভিউর মতো ব্যাপারগুলো এ ৬ মাস পর থাকবে না।

আপনি রেজিস্ট্রেশন করার সাথে সাথে কোর্সের সবগুলো ম্যাটেরিয়াল একসাথে আপনার অ্যাকাউন্টে চলে আসবে। ম্যাটেরিয়াল বলতে ভিডিও, কুইজ, অ্যাসাইনমেন্ট – সব চলে আসবে সাথে সাথেই। আপনার ইচ্ছামতো সেকশন দেখতে পারবেন। লাইভ ক্লাস না হওয়ায় এবং সব ম্যাটেরিয়াল একসাথে পেয়ে যাওয়ায় আপনি আপনার ফ্লেক্সিবিলিটি অনুযায়ী কোর্স করতে থাকবেন।

নির্দিষ্ট কোনো ডিগ্রি রিকোয়্যারমেন্ট নেই। তবে কমপক্ষে এইচএসসি বা সমমানের যোগ্যতা থাকা উচিত। এছাড়া, STEM (Science, Technology, Engineering, Mathematics) ব্যাকগ্রাউন্ডের শিক্ষার্থীদের জন্য এ কোর্স তুলনামূলকভাবে সহজ হবে। অবশ্য নন-টেকনিক্যাল (যেমন, কমার্স কিংবা আর্টস) ব্যাকগ্রাউন্ডের মানুষরাও এ কোর্স করতে পারবে। পাশাপাশি কয়েকটি বেসিক বিষয় জানতে হবে। যেমন, Basic Algebra সম্পর্কে ভাল ধারণা থাকা। আবার কম্পিউটার চালানো এবং ইন্টারনেট ব্রাউজার ব্যবহারে কমফোর্টেবল হতে হবে। এছাড়া, গুগলে সার্চ করে কোনো টপিক ঘেঁটে দেখার মতো অভ্যাস থাকা উচিত।

Any more query?

Call For Any Information Regarding The Course +880179-944-6655 (09 AM to 09 PM)

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