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Advance Digital Marketing with SEO

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Advance Digital Marketing with SEO

Digital marketing is a rapidly changing landscape, with constant innovation and ever-changing technology. The Certificate in Digital Marketing program is designed to introduce students to the world of multi-channel marketing. Professionals who are currently working in an advertising, marketing, public relations, or social media role. Startup entrepreneurs and independent consultants can also benefit greatly from attending this certificate program.

Course Features

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Course duration is 6 months

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Income and Freelancing Guidelines

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Tools, templates and book suggestions

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Online and Offline Support

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Recorded video

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Assessment and Certificate

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Total 60 Hours

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Job Placement Support

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24+ Live Classes

৳ 10000 ৳ 18000

Registration Join Free Seminar

For details about the course

Call Now (0179-944-6655)

Course Features

Advance Digital Marketing with SEO course is professionally designed with detailed discussions on web design and development, on-hand practice and income guidelines.

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Course duration is 6 months

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Income and Freelancing Guidelines

icons

Tools, templates and book suggestions

icons

Online and Offline Support

icons

Recorded video

icons

Assessment and Certificate

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Total 60 Hours

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Job Placement Support

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24+ Live Classes

Course Modules

• Class 1: Overview of Digital Marketing

  • Definition and Scope of Digital Marketing
  • Comparison with Traditional Marketing
  • Evolution of Digital Marketing
  • Key Components: SEO, SEM, SMM, Content Marketing, Email Marketing, Analytics

• Class 2: Digital Marketing Strategy and Planning

  •  Developing a Digital Marketing Strategy
  •  Setting SMART Goals and Objectives
  •  Identifying Target Audience and Market Segmentation
  •  Competitor Analysis and Market Research


• Class 3: Social Media Platforms and Strategies

  •  Overview of Major Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok
  •  Developing a Social Media Strategy
  •  Creating Engaging Social Media Content
  •  Community Building and Management

• Class 4: Advanced Social Media Tactics

  • Social Media Advertising: Types, Platforms, and Strategies
  • Influencer Marketing: Identifying and Collaborating with Influencers
  • Social Media Analytics: Tools and Metrics
  • Crisis Management and Brand Reputation


• Class 5: Fundamentals of Email Marketing

  • Building and Segmenting an Email List
  • Crafting Effective Email Campaigns: Subject Lines, Content, CTAs
  • Email Marketing Tools and Platforms
  • Legal Considerations: CAN-SPAM Act, GDPR

• Class 6: Marketing Automation & personalization

  •  Personalization and Segmentation Strategies
  •  A/B Testing and Optimization Techniques
  •  Automation in Marketing
  •  Analyzing Marketing Metrics: Open Rates, Click-Through Rates, Conversion Rates


• Class 7: Introduction to PPC Advertising

  •  Basics of PPC and Google Ads
  •  Keyword Research for PPC Campaigns
  •  Writing Effective Ad Copy
  •  Understanding Quality Score and Ad Auction

• Class 8: Managing and Optimizing PPC Campaigns

  •  Bid Strategies and Budget Management
  •  Landing Page Optimization for PPC
  •  Analyzing PPC Performance: Metrics and Tools
  •  Advanced PPC Techniques: Remarketing, Display Ads, Video Ads


• Class 9: Introduction to Web Analytics

  •  Importance of Analytics in Digital Marketing
  •  Setting Up Google Analytics
  •  Key Metrics and Reports in Google Analytics
  •  Tracking Conversions and Goals

• Class 10: Advanced Analytics Techniques

  •  Advanced Segmentation and Custom Reports
  •  Conversion Tracking and Attribution Models
  •  Data-Driven Decision Making: Insights and Actions
  •  Integrating Data from Multiple Sources


• Class 11: Developing Integrated Campaigns

  • Combining Multiple Digital Marketing Channels
  • Consistent Messaging and Branding Across Channels
  • Creating a Unified Customer Journey
  • Case Studies of Successful Integrated Campaigns

• Class 12: Campaign Management and Evaluation

  •  Managing Campaign Timelines and Resources
  •  Evaluating Campaign Success: Metrics and KPIs
  •  Continuous Improvement and Iteration in Campaigns
  •  Reporting and Presentation of Campaign Results


• Class 13: Latest Trends in Digital Marketing

  •  AI and Machine Learning in Marketing
  •  Voice Search and Smart Assistants
  •  Augmented Reality (AR) and Virtual Reality (VR) in Marketing
  •  Blockchain and Digital Marketing

• Class 14: Future Outlook and Career in Digital Marketing

  •  Future Predictions for Digital Marketing
  •  Building a Career in Digital Marketing: Skills and Competencies
  •  Networking and Professional Development
  •  Continuous Learning: Resources and Courses


• Class 15: Website Design and User Experience (UX)

  • Principles of Effective Website Design
  • Importance of User Experience (UX)
  • Key Elements of a Good Website: Navigation, Layout, Mobile Responsiveness
  • Introduction to Website Analytics

• Class 16: Introduction to Search Engine Optimization (SEO)

  • Basics of SEO: What is SEO and Why is it Important?
  • On-Page SEO: Keywords, Meta Tags, Content Optimization
  • Off-Page SEO: Backlinks, Social Signals
  • Technical SEO: Site Speed, Mobile Optimization, XML Sitemaps


• Class 17: Content Creation and Strategy

  •  Types of Content: Blogs, Videos, Infographics, Whitepapers, Case Studies
  •  Content Strategy: Planning, Development, and Management
  •  Storytelling in Digital Marketing
  • Content Calendar and Editorial Planning

• Class 18: Content Optimization and Distribution

  • SEO for Content: Keyword Integration, Readability, Link Building
  • Content Distribution Channels: Owned, Earned, Paid Media
  • Tools for Content Marketing: CMS, Analytics, Social Media Tools
  • Measuring Content Performance: Metrics and KPIs


• Class 19-22: Commercial Project

  • Applying All Learned Concepts in a Real-World Project
  • Developing a Comprehensive Digital Marketing Plan
  • Presenting the Project and Peer Review


What you will learn

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Facebook Marketing

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Youtube Marketing

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Portfolio Making

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Freelancing Marketplace

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Instagram Marketing

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Email Marketing

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Twitter Marketing

Details about the course

PeopleNTech Institute of IT, a leading IT institute in Bangladesh. We always think a head rather then any other IT Institute in Bangladesh. We always want to stand well and woe to those who wants to pursue his career on Digital Marketing.

Our Digital Marketing Course will not only help you to built your fundamental concept of Digital Marketing but it will also help you to break the ice regarding Digital Marketing. It will also help you to introduce your skill in both local job Market and Freelancing world.

It will help you to understand that how your regular use of Social Media can be your basic earning source and how you can introduce yourself to SEO industry. Most Importantly this course will lead you to your desired goal.

You will get full focus on all the branches of Digital Marketing such as-

Social Media Marketing (Instagram, Facebook, YouTube)

Tell me one Good Day when you are not using your Social Media? Yes, this Social Media can be your Business Center, Your source of Earning and so on. We tried to include all the famous Social Media which is now leading in Digital Marketing Sector including Facebook, YouTube, Instagram, LinkedIn and So on.

Search Engine Optimization (SEO)

SEO Industry is now most popular industry in Digital Marketing. Among many other industry people prefer SEO because it’s an organic process where Google can rank your website and will help to set in first position.

Career Opportunity:

As all the companies turning their traditional marketing into Digital Marketing so the opportunities will be wide and huge. After complete this course You can either-

• Digital Marketing Specialist

• Social Media Manager

• SEO Specialist

• Content Creator

• LinkedIn Specialist

• Facebook Marketer

Or you can be –

• Freelancer

Course Certificate

Get Course Completion and Assessment Certificate at the end of the course

On successful completion of the course you will receive a certificate which will enable you to-

  • Can add to your CV
  • You can share directly on your LinkedIn profile
  • You can share on Facebook with one click

Frequently Asked Questions

এটা তো আসলে ব্যক্তিবিশেষে আলাদা – কারো কম সময় লাগবে, কারো বেশি সময় লাগবে! তবে আশা করা যায়ঃ প্রতি সপ্তাহে গড়ে ১০-১৫ ঘণ্টা করে সময় দিলে আপনি পুরো সিলেবাস শিখে ফেলতে পারবেন।

হ্যাঁ, ৬ মাসেই শেষ করতে হবে। তা না হলে আমাদের পক্ষে প্রজেক্ট রিভিউ ও স্কোর করা সম্ভব হবে না। অর্থাৎ সার্টিফিকেটও দেওয়া হবে না ৬ মাস পর। তবে আপনি চাইলে নিজ উদ্যোগে ৬ মাস পরও প্রজেক্ট প্র্যাকটিস করতে পারেন।

হ্যাঁ, অবশ্যই। কোর্স শেষে সার্টিফিকেট তো থাকছেই। তবে এজন্য ৬ মাসের ভেতর কোর্স শেষ করতে হবে। কারণ প্রজেক্ট রিভিউর মতো ব্যাপারগুলো এ ৬ মাস পর থাকবে না।

আপনি রেজিস্ট্রেশন করার সাথে সাথে কোর্সের সবগুলো ম্যাটেরিয়াল একসাথে আপনার অ্যাকাউন্টে চলে আসবে। ম্যাটেরিয়াল বলতে ভিডিও, কুইজ, অ্যাসাইনমেন্ট – সব চলে আসবে সাথে সাথেই। আপনার ইচ্ছামতো সেকশন দেখতে পারবেন। লাইভ ক্লাস না হওয়ায় এবং সব ম্যাটেরিয়াল একসাথে পেয়ে যাওয়ায় আপনি আপনার ফ্লেক্সিবিলিটি অনুযায়ী কোর্স করতে থাকবেন।

নির্দিষ্ট কোনো ডিগ্রি রিকোয়্যারমেন্ট নেই। তবে কমপক্ষে এইচএসসি বা সমমানের যোগ্যতা থাকা উচিত। এছাড়া, STEM (Science, Technology, Engineering, Mathematics) ব্যাকগ্রাউন্ডের শিক্ষার্থীদের জন্য এ কোর্স তুলনামূলকভাবে সহজ হবে। অবশ্য নন-টেকনিক্যাল (যেমন, কমার্স কিংবা আর্টস) ব্যাকগ্রাউন্ডের মানুষরাও এ কোর্স করতে পারবে। পাশাপাশি কয়েকটি বেসিক বিষয় জানতে হবে। যেমন, Basic Algebra সম্পর্কে ভাল ধারণা থাকা। আবার কম্পিউটার চালানো এবং ইন্টারনেট ব্রাউজার ব্যবহারে কমফোর্টেবল হতে হবে। এছাড়া, গুগলে সার্চ করে কোনো টপিক ঘেঁটে দেখার মতো অভ্যাস থাকা উচিত।

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