Detailed Course Description
1. Graphic Design & Creative Tools
The curriculum begins with technical training in industry-standard software to create professional visual content:
Adobe Illustrator: Covers vector design, logo creation, business cards, banners, and advanced illustration techniques.
Adobe Photoshop: Focuses on image resolution, layer management, masking, UI/UX design, and mockup creation.
Integrated Projects: Practical sessions involve designing T-shirts, e-books, and digital banners for various platforms.
2. Social Media Marketing (SMM)
Students learn to strategically distribute content and manage brands across all major digital platforms:
Platform Mastery: In-depth modules for Facebook, LinkedIn, Instagram, Pinterest, Twitter, and YouTube.
Marketing Strategy: Training includes lead generation, Facebook Ad campaigns, competitor analysis, and hashtag research.
Email Marketing: Covers template design, automation, and campaign setup.
3. Freelancing & Career Readiness
A core focus of the program is ensuring students can monetize their skills:
Marketplace Training: Step-by-step guidance on setting up profiles and securing work on Fiverr, Upwork, and Freelancer.com.
Professional Development: Instruction on cover letter writing, project bidding, and portfolio development.
Employment Support: The course includes a dedicated "Boot Camp" and a final module on job placement.
4. Academic Requirements & Evaluation
The institute maintains specific standards for certification:
Attendance Policy: A minimum of 90% attendance is required to earn full attendance points (10 marks).
Examinations: Students must complete one Mid Exam (30 marks) and one Final Exam (50 marks), both consisting of written and practical components.
Performance: Total grading also accounts for class attentiveness (5 marks) and assignments (5 marks)
