Advance Digital Marketing with SEO
Digital marketing is a rapidly changing landscape, with constant innovation and ever-changing technology. The Certificate in Digital Marketing program is designed to introduce students to the world of multi-channel marketing. Professionals who are currently working in an advertising, marketing, public relations, or social media role. Startup entrepreneurs and independent consultants can also benefit greatly from attending this certificate program.
Batch Duration
Starting Date : 15th December, 2023
Last Date of Registration :13th December, 2023
Class Schedule : Friday: 9:00 a.m.–1:00 p.m., Offline
Total Hours : 80
Course Curriculum
Facebook Marketing
- Facebook Pages & Post Setup and Audience Research
- Facebook ADS
- Facebook Ads Campaign and Led Gen
- Facebook Business Account.
- Setting up Business Page & Business Account
- Facebook Pixel Setup
- Messenger Chatbot
YouTube Marketing
- YouTube Channel Creation
- YouTube Video SEO
- YouTube Video Creation
- YouTube Video Promotion
- Introduction to LinkedIn and LinkedIn profile
- LinkedIn in Company
- LinkedIn Rules and Promotion
Instagram Marketing
Instagram Introduction, Building Business in Instagram and promotional Activites
Market Place
Fiverr ID Opening and details
Market Place
ID checking of student and fiverr marketing
Mid Exam
Mid Term Exam
Introducing to SEO and Website Audit
- Basic Concept of SEO
- How SEO Works
- SEO NEED and Career Prespective
- Website Audit( Manually)
Website Audit- Part 2
Website Technical Audit using Tool
Keyword Research (Company + e-commerce site) – Part 1
- What is Keyword Research?
- Why is keyword research important?
- keyword Research for e-commerce website
- keyword Research for company website
Keyword Research (Company + e-commerce site) – Part 2
- How to pick keywords from website?
- Keyword selection, Keyword finalization
- Students’ assignment evaluation
Local Host
Set up a website through local host
SEO Guideline
SEO Setup Guideline Prepare based on Audit
Amazon Affiliate + Niche Finalize
- What is Amazon Affiliate Marketing?
- What is a niche?
- Keyword Research for Affiliate Marketing
- How to find profitable Niche
Competitor Analysis
Competitor Strength & weakness Analysis
On Site Optimization
- Domain, hosting & SSL ideas.
- WordPress installation
- Dashboard introduction
- General settings
- Affiliate friendly Theme selection & installation.
- Loading speed optimization
On-Page Optimization
- Url setup.
- Keyword Placement.
- Keyword density.
- Content (Text / Image / Video) optimization.
- Readability
Off-Page SEO
- Introduction to different types of link building.
- Blog commenting
- Profile Backlink
- Question answer backlink
- Forum posting
Off-Page Optimization
- Guest blogging backlink
- Directory Submission.
Website Health Check (Google Search Console)
- Submitting Website to Webmaster
- Internal links & links to your site.
- Disavow Tool usage.
GOOGLE Analytics
- Importance of Google Analytics
- Organic Search (SEO)
- Paid Search (PPC)
- Referrals (Backlinks)
- Direct Traffic
- Familiar with other different component
Google My Business
- Importance of GMB
- Claim/Create a GMB Listing
- Optimizing existing page/Adding Business Info
- Verify Your GMB Listing
Amazon Associate
Amazon Associate Account Creation and its rules
Upwork
Upwork (A-Z)
Final Exam
Review and Final Exam
Twitter Marketing
Twitter Account Set Up
Account Optimization & Grow UP
Twitter ADS
Tweet Rules and Hastag Research
Pinterest Marketing
Pinterest Account Creation
Pin Creation
Account Optimization
Traffic Generation
Email Marketing
What is E-mail Marketing
Email Template Design
Email Automation
Google Ads
What are Google ads
The necessity of Google ads
Display & Search ads
How it works
Our Clients
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