Digital Marketing:PeopleNTech

Digital Marketing

Digital marketing is a rapidly changing landscape, with constant innovation and ever-changing technology. The Certificate in Digital Marketing program is designed to introduce students to the world of multi-channel marketing. Professionals who are currently working in an advertising, marketing, public relations or social media role. Startup entrepreneurs and independent consultants can also benefit greatly from attending this certificate program.

Batch Duration

Starting Date : 25th February, 2021

Last Date of Registration :24th February, 2021

Class Schedule : 3 Months (72 Hours); Sunday, Tuesday & Thursday :- 10:00 AM - 12:00 PM

Total Hours : 72

Course Curriculum

Course Description:

You're looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right? You've found the right digital marketing course!

To ensure our professional courses align with industry and the needs of the job market, we continuously update our learning content. With the skills learned in this digital marketing course, you can:

  • GROW your own business
  • GET a job in this hot marketing industry
  • HELP a client increase their business
  • EARN as a freelance marketer

We want to help you grow your digital marketing skills and we promise to do everything we can to help you. If you live in Dhaka city and you are planning to set your career in the Marketing and Digital Marketing field join us today. This is the best Digital Marketing Training in Dhaka, Bangladesh.

 Who this course is for:

  • Students, who want to grab a lucrative job
  • Business owners, who want to use digital to grow their business
  • Marketing professionals, who want to enhance their career
  • Celebrities, who want to grow their fanbase
  • Website owners, who want to increase web traffic, conversions, and sales
  • Individuals, who want to do your own marketing - and not waste money and time


  • Hunger to Learn!
  • Basic knowledge in computer and internet surfing
  • You should be ready to take action and see real results!


What do you get when you enroll in the digital marketing course?

  • PeopleNTech certificate of completion
  • Our Digital Marketing Alumni Membership
  • Job Placement Support
  • Personalized support and answers to your questions


What you'll learn:

  • Create a formal digital marketing plan for your business
  • Execute digital display campaigns
  • Find your target audience, easily convince them to become your customer and buy your products
  • Earn extremely powerful knowledge of digital marketing strategies to use in any online platform to get results
  • Increase your conversion rate by optimizing landing pages, write powerful copies and sell more
  • Increase your website’s visibility through Search Engine Optimization (SEO) techniques
  • Become a master of social media marketing, grow your business on social platforms and bring traffic to your website
  • Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
  • Leverage mobile marketing for its micro-targeting advantages
  • Get more customers by doing successful advertisement campaigns on different social media and search platforms
  • Bring back the people who already visited your site by advanced retargeting
  • Analyze and optimize your overall digital marketing activity



Throughout the entire course, you'll be taking action!

You'll learn the proper techniques and strategies for each section. Then you'll see how these strategies are used in the real world with project work. Finally, you'll take action yourself, and see real results!

1. Introduction to Digital Marketing

  • What is Digital Marketing
  • Traditional vs. Digital Marketing
  • Example of Digital Media & Channel
  • Principles of Digital Marketing
  • SMART Objectives Development
  • Digital Research (Audience, Industry Trend, Competitor)
  • 360 Digital Marketing Campaign
  • Fundamental of Buyer’s Journey

2. Social Media Marketing

  • What is Social Media Marketing
  • Benefits of Social Media Marketing
  • Key Social Platforms for Digital Marketing
  • Buyer’s Journey Alignment
  • Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter, GMB)
  • Community Building Techniques
  • Content Sharing
  • Hashtag Usage Best Practices
  • Audience Insight Analysis
  • Social Media Marketing Automation
  • Project Work

3. Search Engine Optimization (SEO)

  • Search Engine Introduction
  • SERP Components
  • Key SEO Components
  • Common Search Query Types
  • Conduct Keyword Research
  • Buyer’s Journey Alignment
  • Keywords and SEO Content Plan
  • Convert Keywords into SEO Content
  • Setup Google Search Console
  • On-page Optimization
  • Technical Optimization
  • Off-page Optimization
  • Measuring SEO Performance
  • Project Work

4. Paid Advertising (Facebook)

  • Fundamentals of FB Ads
  • Ads Objective, Copy and Call to Action
  • Facebook Ads Account Best Practice
  • Facebook Business Manager Component
  • Understanding of FB Ads Bidding
  • Buyer’s Journey Alignment
  • Ads Campaign Creation
  • A/B Testing
  • Ads Campaign Optimization & Measurement
  • Conversion Tracking & Remarketing
  • KPI’s & Success Measurement
  • Project Work

5. Paid Advertising (Google)

  • Paid vs. Organic Search
  • Paid Search Benefits
  • Google Ads Manager Account vs. Child Account
  • Google Ads Account Element
  • Understanding of Google Ads Bidding
  • Buyer’s Journey Alignment
  • Ads Campaign Creation
  • A/B Testing
  • Ads Campaign Optimization & Measurement
  • Display and Video Advertisement
  • Conversion Tracking & Remarketing
  • KPI’s & Success Measurement
  • Project Work

6. Video Marketing (YouTube)

  • YouTube Channel Setup
  • Video Best Practices
  • YouTube SEO
  • Channel Management & Content Planning
  • Buyer’s Journey Alignment
  • YouTube Analytics and Reporting
  • Facebook & Video
  • LinkedIn & Video
  • Project Work

7. Content Marketing

  • Benefits of Content Marketing
  • Content Marketing Concepts and Strategy
  • Using Content Research to Find Opportunities
  • Developing Goals, Customer Personas, Topics
  • Content Types and Formats
  • Content Creation and Curation
  • Buyer’s Journey Alignment
  • Brand Components
  • Content Personalization
  • Content Seeding
  • Content Calendar
  • Publishing and Distributing Content
  • Matrix, Measurement & ROI
  • Project Work

8. Email Marketing

  • Key Concepts
  • Recipient Sources and Contact Databases
  • Email Writing and Design
  • Buyer’s Journey Alignment
  • Subject Lines, Copy Essentials, CTAs
  • A/B Testing
  • Delivery Factors and Placement Challenges
  • Email Service Providers
  • Email Campaign Creation
  • Key Campaign Measurement Metrics
  • Mobile Optimization
  • Email Marketing Automation
  • Project Work

9. Mobile Marketing

  • Benefits of SMS
  • Buyer’s Journey Alignment
  • Audience Segmentation
  • SMS Copywriting
  • CTA’s
  • URL Shorting
  • SMS Service Provider
  • Mobile Content Leveraging

10. Data Analysis Using Google Analytics

  • Analytics Fundamentals
  • Account Setup
  • Key Settings and Navigational Functions
  • Setting Goals with Google Analytics
  • Tracking Code Installment
  • Track Traffic Changes in Real-Time
  • Use Goal Funnels to Analyze Buyers Journey
  • Audience, Acquisition, Google Ads, Behavior, Events and Conversion Reports

11. Digital Marketing Strategy and Campaign Management

  • Core Digital Marketing Strategy Components
  • Strategy Purpose
  • Strategy for plan communication
  • Resource Mapping and Budget Planning
  • ROI and Success Metrics
  • Setting Strategy Objectives and KPIs
  • Digital Strategy Research
  • Developing a Creative Strategy
  • Optimize Channel and Budget Mix
  • Media Planning for Paid Channels
  • Stakeholder Communication Tools
Bulbul Bahar

Course Instructor

Bulbul Bahar

Sr. Faculty (SEO & Digital Marketing)

Admission Open

50% OFF

Course Fee : ৳ 18000
Clients PeopleNTech
Clients PeopleNTech
Clients PeopleNTech
Clients PeopleNTech
Clients PeopleNTech
Clients PeopleNTech
Clients PeopleNTech
Clients PeopleNTech