• Class 1: Overview of Digital Marketing

• Definition and Scope of Digital Marketing
• Comparison with Traditional Marketing
• Evolution of Digital Marketing
• Key Components: SEO, SEM, SMM, Content Marketing, Email Marketing, Analytics

• Class 2: Digital Marketing Strategy and Planning

•  Developing a Digital Marketing Strategy
•  Setting SMART Goals and Objectives
•  Identifying Target Audience and Market Segmentation
•  Competitor Analysis and Market Research

• Class 3: Social Media Platforms and Strategies

•  Overview of Major Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok
•  Developing a Social Media Strategy
•  Creating Engaging Social Media Content
•  Community Building and Management

• Class 4: Advanced Social Media Tactics

• Social Media Advertising: Types, Platforms, and Strategies
• Influencer Marketing: Identifying and Collaborating with Influencers
• Social Media Analytics: Tools and Metrics
• Crisis Management and Brand Reputation

• Class 5: Fundamentals of Email Marketing

• Building and Segmenting an Email List
• Crafting Effective Email Campaigns: Subject Lines, Content, CTAs
• Email Marketing Tools and Platforms
• Legal Considerations: CAN-SPAM Act, GDPR

• Class 6: Marketing Automation & personalization

•  Personalization and Segmentation Strategies
•  A/B Testing and Optimization Techniques
•  Automation in Marketing
•  Analyzing Marketing Metrics: Open Rates, Click-Through Rates, Conversion Rates

• Class 7: Introduction to PPC Advertising

•  Basics of PPC and Google Ads
•  Keyword Research for PPC Campaigns
•  Writing Effective Ad Copy
•  Understanding Quality Score and Ad Auction

• Class 8: Managing and Optimizing PPC Campaigns

•  Bid Strategies and Budget Management
•  Landing Page Optimization for PPC
•  Analyzing PPC Performance: Metrics and Tools
•  Advanced PPC Techniques: Remarketing, Display Ads, Video Ads

• Class 9: Introduction to Web Analytics

•  Importance of Analytics in Digital Marketing
•  Setting Up Google Analytics
•  Key Metrics and Reports in Google Analytics
•  Tracking Conversions and Goals

• Class 10: Advanced Analytics Techniques

•  Advanced Segmentation and Custom Reports
•  Conversion Tracking and Attribution Models
•  Data-Driven Decision Making: Insights and Actions
•  Integrating Data from Multiple Sources

• Class 11: Developing Integrated Campaigns

• Combining Multiple Digital Marketing Channels
• Consistent Messaging and Branding Across Channels
• Creating a Unified Customer Journey
• Case Studies of Successful Integrated Campaigns

• Class 12: Campaign Management and Evaluation

•  Managing Campaign Timelines and Resources
•  Evaluating Campaign Success: Metrics and KPIs
•  Continuous Improvement and Iteration in Campaigns
•  Reporting and Presentation of Campaign Results

• Class 13: Latest Trends in Digital Marketing

•  AI and Machine Learning in Marketing
•  Voice Search and Smart Assistants
•  Augmented Reality (AR) and Virtual Reality (VR) in Marketing
•  Blockchain and Digital Marketing

• Class 14: Future Outlook and Career in Digital Marketing

•  Future Predictions for Digital Marketing
•  Building a Career in Digital Marketing: Skills and Competencies
•  Networking and Professional Development
•  Continuous Learning: Resources and Courses

• Class 15: Website Design and User Experience (UX)

• Principles of Effective Website Design
• Importance of User Experience (UX)
• Key Elements of a Good Website: Navigation, Layout, Mobile Responsiveness
• Introduction to Website Analytics

• Class 16: Introduction to Search Engine Optimization (SEO)

• Basics of SEO: What is SEO and Why is it Important?
• On-Page SEO: Keywords, Meta Tags, Content Optimization
• Off-Page SEO: Backlinks, Social Signals
• Technical SEO: Site Speed, Mobile Optimization, XML Sitemaps

• Class 17: Content Creation and Strategy

•  Types of Content: Blogs, Videos, Infographics, Whitepapers, Case Studies
•  Content Strategy: Planning, Development, and Management
•  Storytelling in Digital Marketing
• Content Calendar and Editorial Planning

• Class 18: Content Optimization and Distribution

• SEO for Content: Keyword Integration, Readability, Link Building
• Content Distribution Channels: Owned, Earned, Paid Media
• Tools for Content Marketing: CMS, Analytics, Social Media Tools
• Measuring Content Performance: Metrics and KPIs

• Class 19-22: Commercial Project

• Applying All Learned Concepts in a Real-World Project
• Developing a Comprehensive Digital Marketing Plan
• Presenting the Project and Peer Review